CASE STUDY

TurboTenant

BACKSTORY

TurboTenant is a property technology platform helping landlords manage rental listings, tenant screening, and leasing workflows.

PROBLEM

Lifecycle marketing was built in Klaviyo, but no longer fits the product-led stack

SOLUTION

We led a clean migration of all lifecycle marketing from Klaviyo to Customer.io. We rebuilt every flow, validated data events, and ensured all automations worked exactly as intended without interrupting user communication.

Results

✓100% of emails and automations successfully migrated
✓Zero downtime during the transition
✓A more flexible, product-led lifecycle infrastructure

Migration Success Rate

IMPROVED BY

100%

Measuring the significant improvement achieved through our strategic approach and execution.

Results

What We Did

→Klaviyo to Customer.io migration
→Lifecycle flow rebuilding and validation
→Event and data integrity testing
→Automation QA and monitoring

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