CASE STUDY

The Wild

BACKSTORY

The Wild is a refillable personal care brand offering natural deodorants, lip balms, and body & hand products. This engagement happened during the brand's early stage, ahead of scaling email marketing.

PROBLEM

No email infrastructure at launch

SOLUTION

We built the brand's email foundation from day one. We implemented signup capture on the website and set up the core automations needed to support early lifecycle engagement and future growth.

Results

✓Email list growth system live from launch
✓Core lifecycle automations running early
✓Early email flows contributing 10–20% of initial engagement
✓A scalable foundation for long-term retention

Initial Engagement Contribution

IMPROVED BY

10-20%

Measuring the significant improvement achieved through our strategic approach and execution.

Results

What We Did

→Website email signup and pop-up setup
→Core ecommerce automations
→Lifecycle foundation planning
→Email infrastructure readiness

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