CASE STUDY

Reliance Health

BACKSTORY

Reliance Health is a health technology company delivering digital healthcare plans across multiple markets. As the business expanded, it needed a structured way to launch new plans and engage users across different lifecycle stages.

PROBLEM

Multiple healthcare plans launching across different markets

SOLUTION

We designed lifecycle campaigns that aligned product launches with customer understanding. We created market-specific launch flows, milestone campaigns, and story-driven messaging to make healthcare communication clear, human, and scalable.

Results

✓20–35% increase in engagement on healthcare plan launch campaigns
✓Reduced drop-offs during early lifecycle stages
✓A scalable lifecycle framework to support future product launches

Engagement Improvement

IMPROVED BY

20-35%

Measuring the significant improvement achieved through our strategic approach and execution.

Results

What We Did

→Lifecycle campaign strategy
→Market-specific plan launch flows
→Milestone-based lifecycle campaigns
→Story-led healthcare messaging

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